So this is the ad, take from it what you will. I think it encourages the viewer to sit up and look, become interested and intrigued by the Alfa romeo Giulietta.

I had the choice of putting in a bit of text explaining some of the many aspects of this car but I felt the last year was spent doing that. and I was also told ” why ask a question if you already know the answer?” so I decided to leave it to the viewer. this was to be a taste of what is to come, to tempt the viewer further, bait!

subtle and intense is what i was going for, to the music of je t’aime. beautiful song to compliment a beautiful car!

I hope you enjoy!!I’m off skiing for a week!

Final video

heres a small colection of outtakes that never made the cut whilst filming! this first video was after a few tries of the camera. I was getting frustrated with myself because i kept getting too much of the body in … Continue reading →

so now I knew I wanted to entice people to find out more about the giulietta. like a headline that you see, if it catches your eye you continue reading, if it looks too complicated or nonsensical it is just … Continue reading →

During the week I was getting very frustrated about the ad. D-day was near and i still hadnt put anything down yet, 4 days left and what am I going to do? I went through all my ideas and asked … Continue reading →

So i was developing my ideas further when I was reading back through the email I received detailing the final stage and I nearly had a heart attack. the ad was supposed to be 30 seconds long. I couldnt beleive … Continue reading →

I have finally decided what my add was going to be. I am going to capture my whole year with the car, a nice commentry,music and throw in a few faces who i met along the way, giving their final … Continue reading →

as I said earlier I began looking at videos and photos to help the train of thoughts in my head to arrive. these are a few things that help clear the clouds in my head: I took this photo of … Continue reading →

After spending a few days thinking of ideas of what to do I had come to a conclusion, I hadnt a clue what i was going to base my ad on. I knew a general emotion I wanted from the … Continue reading →

STAGE 4: We want you to create a 30” TV advert for the Alfa Giulietta and your blog should be used to provide information about the “video in the making”. Your video and blog will be judged by an external … Continue reading →

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