Monthly Archives: January 2012

20K

My red Alfa Romeo Giulietta  reached the magical number of 20,000 KM yesterday in the 7 months since I got that most fantastic surprise last May at Alfa headquarters in Dublin. Add to that the 8,000 I put on the white one and that’s a load of pleasure-filled, economical, safe, dynamic driving!

What fun, thanks to Alfa Romeo and this beautiful car!

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Giulietta Mileage

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GIULIETTA ADVERTISEMENT


LIGHTS, CAMERA, ACTION. Share on Facebook

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Ad Music


An interesting aspect of the Giulietta commercial is the music that accompanies and sets the scene. When the ad was conceptualised (see Kitchen Creativity) we made no mention of a sound track. Many among my target audience (twenties to thirties) … Continue reading

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Bonne Chance


As we eagerly await the commercials for the Alfa Giulietta I would simply like to wish all of my fellow contestants “Bonne Chance” with the last leg of the competition. It has been a pleasure to work with you and … Continue reading

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Giulietta Ad… Kitchen Creativity


If I need ideas there’s always one source, one sounding board, one place of inspiration that I can confidently go to to flesh out concepts and theories…it doesn’t matter what the topic or need. The wisdom seems to be in … Continue reading

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Help!!!


It’s not that easy. You get out there into the stormy weather. You take an hour’s footage. You bring it all back home and then you have to sit on your “you-know-what” and try somehow to piece it all together….Trouble … Continue reading

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Looking Her Best


With several aborted attempts at capturing this Commercial behind me someone isn’t complaining, Giulietta! She has never looked so shiny for so long. Thank God we got it down today on the day when 15,000 thousand homes were without power, … Continue reading

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Sub For Leading Man


As the deadline approaches the leading man for my Giulietta ad is getting a little stroppy; wanting his trailer stocked better, fighting with the make-up people, not to mention the rows with wardrobe! So just in case all goes pear-shaped … Continue reading

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Ad Production Hazards


The scene was set, my camera woman and I got up really early this Sunday Morning to film some action shots on the charming Charleville Road, ones that would showcase Giulietta’s blinding speeds and road handling capabilities, when who should … Continue reading

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